Launched in June 2024, GIUNIA is a brand founded by creative director and designer Giunia Guerrera.
Designed by her in Amsterdam and handcrafted by skilled artisans in Naples — the founder’s hometown — the brand was conceived as a visual diary rooted in craftsmanship and individuality. The intention is to create heirloom pieces that carry both beauty and meaning. Jewellery in 925 silver and bronze, often enriched with natural stones, is shaped through traditional techniques such as lost-wax casting, while belts and bags are made using recycled leather and linings.
GIUNIA’s collections do not follow a single linear storyline, but are shaped by recurring themes: nature, a grunge yet refined aesthetic, and the reinterpretation of vintage forms, drawn from the designer’s personal inspiration archive and now introduced as a dedicated vintage line. These elements evolve and coexist, creating a recognisable language over time and across collections alike. Some pieces quietly carry forward the story of the first collection — the signature — while others introduce contrast and disruption.
Versatility sits at the core of GIUNIA’s language: jewellery designed to be worn layered or alone, subtle or statement-making. The latest drop introduces the brand’s first male muse, making explicit what has always been implicit: GIUNIA jewellery is for everyone