GIUNIA launched in June 2024. I founded the brand as a way to translate my ideas, memories, and inspirations into tangible pieces.
I design everything in Amsterdam, and skilled artisans in Naples, my hometown, then handcraft each piece. GIUNIA was conceived as a visual diary rooted in craftsmanship and individuality, with the intention of creating heirloom pieces that carry both beauty and meaning. Jewellery is made in 925 silver and bronze, often enriched with natural stones, and shaped through traditional techniques such as lost-wax casting. Belts and bags are created using recycled leather and linings.
The collections don’t follow a single linear storyline, but are shaped by recurring themes: nature, a grunge yet refined aesthetic, and the reinterpretation of vintage forms. These references come from my personal inspiration archive and have now evolved into a dedicated vintage line. Over time, these elements coexist and develop, creating a recognisable language across collections. Some pieces quietly carry forward the story of the first collection — the signature — while others introduce contrast and disruption.
Versatility sits at the core of GIUNIA’s language. The jewellery is designed to be worn layered or alone, subtle or statement-making. The latest drop introduces my first male muse, making explicit what has always been implicit: GIUNIA jewellery is for everyone.