GIUNIA was launched in June 2024 as a way for me to translate memories and inspirations into tangible pieces through a visual journal. I design everything in Amsterdam, the city I chose to live in, yet every piece is handcrafted in Naples, my hometown. My work exists between these two places.
Naples is deeply embedded in my way of seeing — its rawness, its history, its contradictions, its layered relationship with time. Having lived abroad for many years, I wanted this brand to become a bridge reconnecting me to the city where each piece is made artisanally. Moving between Amsterdam and Naples creates a constant dialogue that shapes every collection: precision and instinct, present and history.
The collections do not follow a single linear storyline, but are shaped by recurring themes: nature, a grunge yet refined aesthetic, and the reinterpretation of vintage forms. These references come from my personal inspiration archive and have evolved into a dedicated vintage line.
Over time, these elements coexist and develop, creating a recognisable language across collections. Some pieces quietly carry forward the story of the first collection — the signature — while others introduce contrast and disruption.
Versatility sits at the core of GIUNIA’s language. The jewellery is designed to be worn layered or alone, subtle or statement-making. The latest drop introduces my first male muse, making explicit what has always been implicit: GIUNIA jewellery is for everyone.
Many pieces are shaped using traditional techniques such as lost-wax casting. Once the mould is created, each piece takes several hours to complete by hand. Jewellery is crafted in 925 silver and bronze, often enriched with natural stones. Belts and bags are made from recycled leather with carefully selected vintage linings.
GIUNIA is shaped by personal influences, artisanal craft, and a close creative circle. I work closely with my father on the visual storytelling of the brand — developing and shooting the imagery together — while my mother oversees production in Naples, ensuring each piece moves seamlessly from the atelier to its final form. The muses are often friends, involved as collaborators in this story.
It is within this dialogue that I collaborate closely with skilled artisans in Naples, including Franco, a master jeweller with over 40 years of experience. Franco’s relationship with jewellery began in childhood. At just 10 years old, through his uncle Vitale, he developed a passion for the craft. His uncle had his workbench at home, and Franco would hide behind the door to watch him work: the blowtorch, the saw, the file, the drill — all the tools seemed like beautiful toys to him.
Sensing his passion, Vitale proposed that he work with him as long as he continued to study. So, at 13, Franco began his apprenticeship, spending days peering through the glass of the workbench to learn every movement. In the evenings, when his uncle and the other craftsmen returned home, he would practice, translating observation into gesture. “That’s how artisans are made,” Franco says today, “starting from childhood, stealing the craft with your eyes, transferring it to the heart, and finally to the hands.”
“That’s how artisans are made,” Franco says today, “starting from childhood, stealing the craft with your eyes, transferring it to the heart, and finally to the hands.”
Sensing his passion, Vitale proposed that he work with him as long as he continued to study. So, at 13, Franco began his apprenticeship, spending days peering through the glass of the workbench to learn every movement. In the evenings, when his uncle and the other craftsmen returned home, he would practice, translating observation into gesture.
Over time, Franco worked in many workshops until, in 2000, he opened his own atelier in Naples. Today, after 40 years of experience, he still works with the same instinctive precision and devotion. Recently, his son Ugo joined the atelier, learning alongside his father and continuing the family tradition.
Our collaboration is not only technical, but cultural and emotional. The process begins in Amsterdam with a sketch. I send it to the atelier in Naples, where the first form takes shape over the course of a few days. We exchange messages and images continuously — refining proportions, adjusting volumes, observing how light touches the surface. When needed, I travel to Naples to see the pieces in person, to feel their weight and presence, and to make final decisions together.
Over time, the rising cost of silver has brought moments of uncertainty and challenge. Still, the purpose behind GIUNIA has never changed: to create timeless pieces, made with care, designed to last for generations — pieces that may one day become heirlooms.
I’m deeply grateful to everyone who invests in my work and believes in this vision, beyond price alone. Your support allows this brand to exist and continue evolving with integrity.
Please note: metal costs, especially silver, may fluctuate over time. Our current pricing reflects a commitment to keeping GIUNIA pieces as accessible as possible for as long as we can. As material costs change, prices may be adjusted accordingly — always with respect and transparency for our community.
